An SEO campaign improves your site to get better rankings in search engines like Google, Yahoo, or Bing. Keywords to target are people’s words when searching for what your business offers.
It can also include what type of content you have on your website. Types of content can be recipes, what services a restaurant offers, etc. So, let’s start learning how to launch an SEO campaign.
What is an SEO campaign?
Let’s dive deeper into what strategies should include each part of SEO so it would be easier for everyone to understand what it’s all about.
I want to say that online marketers usually call SEO campaigns by different names such as Search engine optimization (SEO), On-page optimization, promotion, and other funny words like “secret sauce” or what.
Usually, it all comes down to what you used and what you get in the end. Still, It’s not good to think about SEO as a single thing because it consists of many parts that work together to give the best results.
Make an SEO strategy:
The first step is always creating your SEO strategy or SEO plan if you want to call it so. It doesn’t have to be complicated, but what you have in mind whenever going out for a walk.
Also, don’t forget that a well-written SEO plan can help bring in more traffic and eventually more conversions which means higher sales and profits.
Plan what content will be on your website:
The next step is creating content that people want to read. What kind of information do you need and what can you offer? Is it a blog post, video, or article?
Using the right keywords in your website’s content can be helpful with bringing in more traffic, but what if they target wrong words which don’t bring value at all?
Think about what would happen if someone wanted to search Google for something like “M&Ms food Truck” (it exists), but what did they find instead?
Improve on-site SEO:
After thinking about what content would be better to publish online, you need to ensure that the most crucial part of what you post gets indexed by search engines. You need what they call “on-site SEO,” which means adding proper titles, images, and other relevant information to help search engines understand what’s on your website.
For example, all blog posts should have a relevant title, so when someone searches for what you wrote about, it shows up in the results. Also, using keywords without overdoing them is very important because what feels like an advertisement doesn’t bring value to visitors for sure.
Another thing that can be done to improve rankings in Google SERPs (what people call Search Engine Result Pages) is building quality backlinks with relevant anchor text for your business or whatever type of content you are publishing.
It’s not the best thing you can do for your SEO campaign, but what they call “inbound links” or building backlinks is essential to achieve good rankings over time.
I’m trying to tell here that it takes some time, maybe about six months or more, before seeing actual results in SERPs. Building authority with relevant content and backlinks will help bring in traffic over time.
If someone tells you otherwise, they might be lying, so keep that in mind when thinking about what company you will trust with your online marketing needs.
The final step:
It usually takes some time before anything shows up on Google when it to SEO campaigns because there are many things to consider.
Still, you need to be patient and constantly work on what you have been doing since the very beginning of your online marketing efforts.
Frequently Asked Questions:
Q1. What is Search Engine Optimization?
It is a complex process of attracting visitors from different search engines for free by making your website visible and user-friendly for what people search online.
Q2. What are the steps of an SEO campaign?
A2: First, you need to find what keywords would be targeted and then create an on-site SEO strategy that includes writing good content without overdoing it too much.
After that, building on-page authority is what you need to do, along with regularly adding relevant backlinks, which can be done manually or through some tools available on the market if it sounds challenging enough. Don’t forget about quality over quantity while doing what I’ve mentioned above.
Q3. What to do first: SEO or Social Media?
You should start with what your customers need and what you can provide them with.
Doing what I’ve mentioned above will help bring in more relevant traffic, but what people search for might be different than what they think about, so keep that in mind when thinking about what comes first.
Q4. How long does it take before seeing results?
It takes some time if you are doing everything right, which is not the case for most businesses.
You need patience here because Google is trying to show people what they exactly want to see online rather than what they usually end up clicking on after searching for something else.
Q5. Is the quality better than quantity when building backlinks?
Yes, what we can call “inbound links” or backlinks are very important because what looks like an advertisement doesn’t bring value to visitors for sure.
It might not happen overnight, but what is adequately done today will pay off in a couple of months if you stay on top of what needs to be done.
I’m trying to tell here that it takes time before anything shows up on Google when it comes to SEO campaigns, so don’t work harder than what works best and focus on what brings results over time rather than what sounds suitable for the sake of saying good.
Q6: What kind of tools would be helpful during the process?
There are different types of tools these days which can help you stay focused on what you need to do at any given time.
You might not see results in less than six months, but what is adequately done today will be beneficial for what you will see tomorrow by all means if there are no unexpected changes along the way.
Ensure always to check what you have been doing with Analytics and follow what Google Webmasters say about your website because they can help with that.
That’s it, so feel free to bookmark this post if you want quality stuff. If anything sounds unclear or wrong, let me know in the comments below. I will answer as soon as possible!